Corporate websites play a crucial role in defining an organisation’s brand, communicating its value, and enhancing its credibility. A well-crafted website design for business use goes beyond aesthetics – it aligns with the company’s objectives while providing a seamless user experience. Below, we explore four of the best corporate website designs that deliver on both form and function, each offering inspiration for anyone looking to develop or redesign their site.
Abu Dhabi Investment Authority (ADIA)
adia.ae
The Abu Dhabi Investment Authority (ADIA) website is a perfect example of a design that balances sophistication with simplicity. As a sovereign wealth fund with vast global influence, ADIA needs to convey professionalism and trust, and its website does so effortlessly.
Key features include:
- Typography and layout: ADIA uses clean, modern fonts with ample white space, which not only makes the content easy to read but also creates an air of refinement. The understated yet polished colour palette enhances this effect.
- Navigation and UX: The navigation is intuitive, with a simple menu structure that allows users to access important sections like investment strategy, governance, and media releases with ease.
- Animation and webGL: The ADIA website leverages subtle animations and WebGL to bring its website to life. Data visualisations and interactive 3D models help to present complex investment insights in an engaging way. These elements maintain the site’s professional tone while providing users with an interactive experience that conveys ADIA’s global impact.
Inspiration takeaway
This site is a masterclass in balancing a clean, minimalistic design with the necessity to communicate the gravitas and reputation of the organisation. The ADIA website shows how effective it is to let the content breathe and speak for itself with minimal distractions.
Mortgage Broker Website (MBW) mortgagebrokerwebsite.com.au
Mortgage Broker Website (MBW) offers services for mortgage brokers and industry aggregators, and its own website is a showcase of the company’s expertise in marketing.
Key features include:
- Personalised user experience: MBW’s website highlights its deep understanding of the mortgage industry, featuring a targeted user journey for brokers. The site clearly explains how MBW integrates with industry partners, ensuring a tailored solution for clients.
- Client-centric design: The website is designed with clear calls to action that guide potential clients through the process of getting started, making it easy for them to take the next step.
- Trust signals: MBW prominently displays its experience and industry knowledge, which fosters trust among potential clients. Testimonials, case studies, and affiliations with key industry players are all featured to underscore credibility.
Inspiration takeaway
MBW’s website is a strong example of how to create a service-based corporate website design that speaks directly to the needs of its niche audience. The focus on industry partners, integrations and the broker user experience shows that personalisation can be as important as functionality and design.
S&B Private
sbprivate.com.au
S&B Private is a corporate advisory firm focused on providing outsourced talent, and its website stands out for its professional and premium feel, reflecting the company’s high-end client base.
Key features include:
- High-quality imagery: The website features a minimalist design with large, high-quality imagery that reflects the luxury and exclusivity of S&B Private’s services. The dark colour palette and gold accents add a touch of sophistication.
- Concise and clear messaging: The site’s messaging is direct and to the point, catering to time-poor, executives. The design emphasises brevity without sacrificing detail, focusing on the company’s expertise in mergers, acquisitions, and corporate advisory services.
- Search engine optimised: The S&B Private website has been meticulously optimised for search engines, using well-structured meta tags, keywords, and content that ensures visibility in search results. This focus on SEO website design helps S&B Private reach a wider audience while maintaining a strong online presence, allowing potential clients to easily find their services through organic search.
Inspiration takeaway
S&B Private is an excellent example of how to create a website that not only reflects premium services but also maximises online visibility through SEO optimisation. High-end brands can learn from their approach to balancing a luxurious design with strategic content that enhances search engine rankings. By focusing on both aesthetic appeal and discoverability, S&B Private ensures that its exclusive services reach the right audience without overwhelming users with unnecessary information. This makes it a model for companies looking to combine elegance with effective digital marketing strategies.
Hume Bank
humebank.com.au
Hume Bank’s website shows how financial institutions can modernise their digital presence while staying true to their target audience.
Key features include:
- User-friendly banking tools: Hume Bank’s website is centred on providing a frictionless user experience. With easy access to tools like online banking login, loan calculators, and product information, the site caters directly to customer needs.
- Community focused: The website also communicates Hume Bank’s role as a community bank, with sections dedicated to community programs and local involvement. This focus on community helps differentiate Hume Bank from larger, impersonal financial institutions.
- Mobile-first approach: With the increasing trend of customers banking on their mobile devices, Hume Bank has designed its site with a mobile-first mentality. The streamlined design adapts perfectly to any portable device, ensuring users can access banking services easily on the go in remote and rural areas.
Inspiration takeaway
Hume Bank’s website provides a great model for financial institutions looking to improve their digital presence. Its combination of modern features and community-focused content demonstrates how banks can connect with both local customers and tech-savvy users.